What’s New! A Brand New eService from MacPherson’s

February 5th, 2010

Check it out, Art Dawg!

MacPherson’s creative team has done it again. If you are signed up you will receive a once a month email announcing the latest in new items and promos to to help power your store’s engine of success. Click on the image below to see what we’re talking about!

whatsnew_2

Industry News

February 5th, 2010

Natasha Nicholson-Bjerre

Natasha Nicholson-Bjerre

MacPherson’s is proud to announce the promotion of two amazing individuals on our team. Natasha Nicholson-Bjerre, our head of Human Resources, has become a Vice President in the company. In addition to her current people related role, she will take on new management and customer-facing responsibilities over the coming months. Natasha joined the company in 2005 and has eleven years of people operations experience. Natasha has a Bachelor of Arts degree in Psychology.

Also, moving up is Jim Semitekol as Executive Vice President and Chief Operating Officer at MacPherson’s.

Jim Semitekol

Jim Semitekol

Jim’s new title recognizes his total involvement in all aspects of the Company’s business including the significant impact he is having on sales and logistics for all of our accounts. Jim joined the company in 2001 and is a man of many talents and interests. His fans admire his accomplishments as a professional guitarist and as a founder of our in-house band, One Night Stand.
Please join us in congratulating both Jim and Natasha on their promotions and wish them all them best with their new responsibilities.

JoAnn’s Stores Chief Operating Officer has been promoted. Travis Smith will assume the duties and title of President.

Travis Smith

Travis Smith

Pearl continues to restructure. Additional stores have been added to a list considered for possible closings. To keep up to the minute on this story, check out this link:
Pearl Blow-Out Sale Store list

pearl-sale

A number of personnel and organizational changes have been announced at Michaels and Aaron Bros:

Walt Asbury has accepted a new role as Business Unit General Manager - Papercrafting. Most recently he was Vice President of Special Projects (Next Gen). The former Paper crafting Manager, Kathy Lacks has left the organization. Tom Peterson the Vice President of Store Communications and Workload Planning is taking a new role as Vice President of Space Planning. On the supply chain side, Miki Ellers has been promoted to Vice President, Distribution Center (DC) Operations.

Matt Fischer has taken on a new role as Vice President – Supply Chain Optimization.

Mary Kuniski is expanding her role to include the support of Walt Asbury’s team as his Inventory Management partner. She will continue her work informing and educating the Michaels vendor community as the Vice President of Vendor Relations and will retain responsibility for the Database Control group.

At Aaron Brothers Katy Hanson has been promoted to Vice President, Marketing. Wendy Prebil has been promoted to Director, Visual Presentation at Aaron Bros.

Former Koh-I-Noor, Grumbacher and NAMTA President Tony Murray is back, helping the art supply industry as a business consultant. If you’re looking, you can reach him at eamcanfly@aol.com .

above-groundThe Art Store, Des Moines, IA has resigned from Art Group America (AgA) membership and  Aboveground Art Supplies of Toronto, Ontario, Canada is taking The Art Store’s slot in the 12 member industry group. Fred Gold’s business is now in its 27th successful year in one of the largest and most competitive art supply markets in the world. We wish Joe Domeier well as he builds his business in a competitive Des Moines market.

mark-snellingMark Snelling, husband of Linda Snelling, the former owner of Boutilliers in Burlington, VT, is running for Lt. Governor of that state. For details on the candidate check out his website: Mark Snelling for Lt. Governor

Krylon Clear Choice Art Scholarship Program News

February 5th, 2010

The deadline for the Second Annual Krylon Clear Choice Art Scholarship competition is fast approaching. Scholarship applications are due by March 1, 2010.  The program will award $12,300 in money, grants and art supplies to future artists and their schools, including five $1,000 scholarships and five $500 grants for winners’ high schools.

The scholarship program is open to high school seniors and college freshman and sophomores in the United States and Canada. Students are required to submit a portfolio, artist’s statement, letter of recommendation and transcripts. In addition to the $1,000 scholarships, the five recipients will receive a package of Krylon artist sprays and adhesives for use in their work worth approximately $70. Each of the high schools from which they have graduated from will be given a package worth $250, from which numerous art students can benefit. Ten additional students and their high schools will receive product gift packages as well.

Last year, Krylon reviewed hundreds of creative student portolios before awarding scholarships to the following five talented students: Arielle Chandonnet (Ringling College of Art and Design, Sarasota, FL), Lily Jen (Rhode Island School of Design, Providence, RI), Bryanne Noritsky (Tyler School of Art at Temple University, Philadelphia, PA), Mario Winston (Western Oklahoma State College, Altus, OK), Danni Wu (College for Creative Studies, Detroit, MI).

Arielle Chandonnet - "Relax" Charcoal

Arielle Chandonnet - "Relax" Charcoal

To download the application form, to see more about the 2009 scholarship winners or for more information about the Krylon Clear Choice Art Scholarships, visit Krylon Clear Choice Scholarship Program

Big News from Canson: All New Art Boards!

February 5th, 2010

·         Canson’s new Art Boards feature a range of best-selling Canson and Arches® papers on rigid, archival backing.  The backing is composed of two-ply, 1.2 mm Canson archival white conservation board that is both acid and lignin-free.  The board is buffered, treated to resist mold, and compliant to ISO 9706—the standard for permanent paper.  The Art Boards provide artists with a stiff, strong working surface made to withstand the rigors of repeated use and a variety of techniques.
·        A significant benefit of using Canson Art Boards is that no mounting is required.  They are ready for framing without mounting, thus reducing added labor and cost.  Also, each board is UPC-coded for ease of sale and arranged on merchandising displays that make is simple for customers to choose the right texture and color of paper that best suits their artistic needs.  The product line includes an array of Art Boards that cater to different techniques and preferences:

·         The ultimate choice for watercolor, gouache or ink washes, Arches Watercolor Art Boards offer natural white, hand-made French watercolor paper in cold press, hot press and rough surfaces.
·         Montval Watercolor Art Boards feature cold press French watercolor paper, excellent for watercolor, acrylic, gouache or ink washes. Natural white.
·         Bristol Plate is an ideal foundation for pen and ink renderings or technical drawing, or work in hard pencil. It is a rich, natural white surface that is smooth and hard enough for detailed work.
·         Ultra-smooth Illustration/Comic Art Boards provide a brilliant foundation for ink, marker, felt-tip pen and pencil that stands up to erasing and scraping. Made without optical brighteners, these boards are extra white for superior contrast.
·         Black Drawing Art Boards deliver a dramatic surface for pencil, chalk and gouache. Very finely textured, the paper is acid free, and highly resistant to light and fading.
·         C à grain Art Boards provide a luxurious surface with pronounced texture for drawing that stands up to repeated erasing and reworking. Ideal for charcoal, Conté crayon or pastel, or very soft pencil.
·         Pure White Art Boards offer a luminous white, fine-textured surface perfect for detailed work in pen, pencil or colored pencil. Sturdy and erasable.
·         Versatile Canson ®Edition Art Boards provide a substantial textured surface that is excellent for drawing and multi-media expression. Available in vanilla and bright white.
·         The world’s most famous pastel paper, French-made Mi-Teintes® has a pronounced texture that holds substantial amounts of pigment, making this art board the ultimate foundation for pastel, charcoal or Conté crayon. In a wide array of lightfast colors.

artboard-1

January 2010 Sanford Art Dog Stuff

January 11th, 2010

•  The SA1760259 Illustration Marker Conversion Kits are now in the MacPherson’s distribution centers. The kit will allow a dealer to convert the Prismacolor Fine Line and/or Brush Tip and Chisel Tip Marker displays in to a single display that contains the entire range of the Fine Line, Brush tip and Chisel Tip Illustration Marker Line. This kit does not come with product. Please consult your MacPherson’s representative to order the additional product needed to complete your display conversion.

1762670-new-verithin-and-col-erase-display1762222-new-prismacolor-watercolor-pencil-display•  Prismacolor has two new displays. The Watercolor pencil and Verithin/Col-Erase displays have been upgraded and are now part of the Universal Display line.

•  The ZSA1762222 replaces the ZSA4067. There is no change to the assortment contents. The new display measures 12.5” W x 9.5” D x 14.5” H. The display graphics will match the new graphics you see on Prismacolor’s retail packaging. The communication aspects of Prismacolor’s graphics now better communicate the usage of the pencils, either wet or dry.

•  The ZSA1762670 replaces the ZSA21011D. This is the Verithin/Col-Erase Display. The display graphics include improved communication as to the unique aspects of the two different types of pencils contained in the display. The graphics on the display are also consistent with the graphics found on Prismacolor’s new set packing for Verithin and Col-Erase. The new display measures 12.5” W x 9.5” D x 25.125” H. While no new items have been added to the display contents, there are now extra slots in order to have multiple facings of high turning colors. Your MacPherson’s representative will have the details.

•  There is also a change to the ZSA77782 Drawing and Sketching Display assortment. Prismacolor replaced some discontinued Water Soluble, Woodless Graphite and White Charcoal pencils with additional facings on the following Turquoise pencils; H, HB, 2B, 2H, 4B, 4H, 6B and 6H. Those dealers with the ZSA77782 currently in store need only request a new merchandise kit. You can do this via your MacPherson’s representative.

Elmer’s Products Winter BTS Promotions

January 10th, 2010

Don’t forget all of the “hot” specials Elmer’s Products currently is promoting, including the following “extra” discounts on top of already great prices:

•  10-12% off select Project Display Boards
•  15-17% off select Bienfang Pads
•  10-12% off select Conté products. Don’t forget the new Conté Set Rack available now!clip_image002-1
•  10% off select Adhesive products

Check MacPhersonArt.com for the complete details.

Elmer’s Takes off the Gloves with an All New Glue-All!

January 9th, 2010

Take a peek into the inner workings of the major relaunch  for 2010 of the All American Classic,  Elmer’s Glue-All! We’ll have more info on availability soon.

clip_image002
Elmer’s Glue-All Research Learnings
•  73% of consumers are specifically aware of Elmer’s Glue-All brand.
•  38% of consumers state EGA is the ONE brand of multi-purpose household glue they purchase most often.
•  When purchasing glue, having a Strong Bond is the most important attribute, followed by drying clear,  drying fast and use on a variety of materials.
•  62% of consumers  Agree that “Elmer’s Glue-All is the glue to have around the house.”
•  Top 3 uses for household multi-purpose white glue are: School Projects (51%), Arts & Crafts (53%) and Indoor Repair (41%).
•  When shopping for household multi-purpose white glue, consumers expect to find it in Hardware (30%), Stationery (33%), Arts & craft section of store (36%), and BTS seasonal section (38%)
•  63% have purchased a multi-purpose white glue during BTS season for use at home throughout the rest of the year.

Source: Glue Awareness, Perceptions, and New Concept Test. August 2009

New Elmer’s Glue-All®!!
•  New stronger formula!
•  Dries Fast
•  Works on a variety of materials
- Paper
- Wood
- Fabric
- Ceramic
- Leather
and more!
•       69% Top 2 Box Concept Score!

Safe & Non-Toxic

New & Improved Elmer’s Glue-All Product Performance
•  New stronger formula has significantly better wood fiber tear than the current Glue-All formulation.

New Improved Elmer’s Glue All

New Improved Elmer’s Glue All

Current Elmer’s Glue All

Current Elmer’s Glue All

Higher Solid Content Makes New Elmer’s Glue-All® Stronger!

•  New Elmer’s Glue-All® has more solids than the current Glue-All.
It also has nearly 2 times more solids than Elmer’s School Glue.
Source: D905 Compression Shear Strength testing on wood.

New Improved Elmer’s Glue-All Has Greater Strength!

New Improved Elmer’s Glue-All Has Greater Strength!

D905 Compression Sheer Strength. Tested on wood. Measures PSI.

Elmer’s Glue-All Re-Launch

Sourcing Plan and Launch Timing
New, improved Elmer’s Glue-All will be 100% produced at the Elmer’s Statesville facility for year 1!
•  Provides greatest control of quality
•  Create price differentiation between School Glue and Glue-All
- Further communications product performance difference
- Provides retailer with improved margin opportunity

Public Relations
•  Multiple waves of consumer messaging
- Every house needs Glue-All
- Do-All Mom – Mother’s Day
- Dad’s Survival Kit
- BTS
- Fall Fix-It
•  Tactics include:
- Standard Press Releases
- Focus on Social Media and Blogs
- Creation of 100 uses videos – website/YouTube placement

Focus on Social Media and Blogs

Focus on Social Media and Blogs

clip_image014clip_image017

A New Standard for White Glue
•  New white glue formula containing more solids for more strength, while maintaining the integrity of a white glue
•  Clearly distinguishes Glue-All from School Glue by improving packaging and running a strong media campaign
•  Generates higher ring $ at retail with a higher price and new promotion strategy
•  Builds profitability during BTS by not using Glue-All as a loss leader
•  Communicate the change to the shopper with a TV media campaign and in-store marketing:

Strathmore: VOTE for Your Favorite Green Art

January 7th, 2010

Cast your vote for the winner of the Strathmore illustration contest!  The semi-finalists have been chosen for the How Do You See Green Illustration Contest?! Vote online for your favorite entries and give an artist the chance to have their original artwork featured on the cover of the special edition Strathmore Premium Recycled Pads. One of the semi-finalists might be your customer.  Show your support by voting now at Vote Your Favorite Now!

sap_contest_graphic1

Industry News

January 7th, 2010

Sad news for Pearl and its employees:  Pearl Paint will be closing eight stores. They are Atlanta; Rockville, MD; Chicago; Philadelphia; Tampa; Selden, NY;  Falls Church, VA; and San Francisco. These stores will remain open at least until the end of January. In related news Pearl’s Executive Vice President, Keith Serra has left the company.

pearl

Long time and respected buyer Linda Canterberry with University Supply Store in Tuscaloosa AL has retired.

It is with great sadness we report the recent passing of John Jonker, president of Demco, Mfg. in Montreal, Canada. He was an industry pioneer and was internationally respected. Demco is the largest student, and artist, art materials manufacturer in Canada.

General Pencil will be featured on the Discovery channel this week. Be sure to check it out as the episode will show how pencils are made at the General Pencil New Jersey factory! Please see the details below:
“Factory Made”, airing: This Wednesday, January 13th at 12:30pm PST/ EST and 11:30am CST. Check out The Discovery Channel website to see the episode details:   Discovery Channel (Episode 6)

factory-made_2

blick-logoBlick Art’s website is proclaiming new retail locations “coming soon” as follows:

New Stores Coming Soon!
• Cambridge, MA
• Northern New Jersey
• Seattle, WA
• Washington, DC area
• Western Long Island, NY

Check it out- Blick Stores

Chroma Atelier Interactive DVD Offer

January 7th, 2010

Free DVDs for Interactive!
There has never been a better time to try Atelier Interactive!  With the purchase of any 6 Atelier Interactive 80ml tubes, artists can receive  2 Free Instructional DVDs and a Fine Mist Water Sprayer, a value of $30!  Using Atelier Interactive with Mitch Waite offers a series of four 30-minute programs on composition, perspective, tonal values and color, while Using Atelier Mediums explores the most common ways to incorporate painting mediums with Atelier Interactive.  These videos will help artists learn ways to incorporate conventional acrylic painting techniques and wet-in-wet blending. Contact Chroma directly at 800-257-8278 to receive your free kits containing DVDs, water sprayers, a poster, literature and flyers to inform your customers of this promotion. End-users can get their free DVD kit and mist sprayer directly from the store or call Chroma to request them. The promotion is in effect through Spring.

Interactive DVD Kit.indd

NAMTA Announces New “Business Innovation Award”

January 7th, 2010

60th-logo_for_web1NAMTA has announced the creation of a new annual award within the art materials industry, called the “Business Innovation Awards”  cosponsored by NAMTA, American Artist magazine and Hart Business Research, the same sponsors of the recently completed Artists & Art Materials USA 2009 market study. The objective of the award is to recognize individuals and businesses that innovate in the art materials industry, encourage use of the new industry study, and generate thought-provoking and useful case studies for the entire industry.

The award winners and runners-up will be recognized at a keynote presentation at the 2010 NAMTA show. There are two award categories, suppliers and retailers. Each category will have a winner and two runners-up. American Artist magazine has generously agreed to provide prizes to the winners: a one-year complete advertising package from American Artist magazine (value $7,500) for the supplier winner and a $1,000 cash award and one-year’s full single-store inventory of American Artist magazines and books for the retailer winner. In addition, winners and runners-up will receive award plaques and recognition at the NAMTA show and in NAMTA publications.

Any current retailer or supplier member of the International Art Materials Trade Association-NAMTA may apply. Businesses may submit multiple applications as long as each application is for a different business innovation. Businesses may only enter for their own innovations. Businesses must have undertaken the innovation after October 1, 2009 and before March 15, 2010.

Examples of Business Innovations
- New product offered (supplier) or carried (retailer)
- New service (retailer) – framing, classes, gift wrapping, etc.
- Retail or online store makeover
- Supplier program to support retailers
- Marketing initiative to attract new group of customers
- Launch of e-newsletter, print newsletter, Web site, etc.
- Employee training program
- New business opened, business acquired, business partnership
- Improvement in terms with suppliers
- Special event for customers or partners
- Community initiatives to expand art participation

For application instructions, Click Here. Applications must be submitted by 11:59 pm on March 15, 2010.

Check Out the New Look MacPhersonArt.com!

January 6th, 2010

We’ve heard that you think our Website is already the best in the business, but that hasn’t stopped us from working for nearly a year to make it even better. Take a look, run it through its paces, and tell us what you think!

screen

Industry News

December 20th, 2009

Congratulations to Iris Williams & Kirk Lowry whose Ojai Creates has set a standard for creative supplies in the Santa Barbara/Ventura area have taken the plunge and opened a new/second store called Ventura Creates! Serving a lot larger general population, the store occupies a much bigger floor plan as well as a new expanded merchandise selection.

ventura-creates2

Pelikan debuts retail concept. The German company recently opened its first own-branded retail store in Malaysia. The primary purpose of the PeliStation is to showchase the full range of Pelikan products and services. The retail outlet will also carry the PeliFill machine, which provides express ink refill service for the cartridge.

b_pg09pelikan

With great sadness we report the passing of Monroe Segal, father of Penco Graphic Supply owners Fred and Conrad on December 10th. In his career he most enjoyed his 13 years selling cars for Hansord Pontiac, where he was known as “Wide Track” Monroe, and he also worked for over 25 years for Penco.

Craft sticker company Sandylion has named Bruce MacDougall President/CEO. Previously he had been President/CEO of Elmer’s Products.

Chris Crombie, Hobbycraft chief executive
Chris Crombie, Hobbycraft

UK Arts and Crafts retailer Hobbycraft has hired Grant Thornton to advise the 39-store chain on possible options to sell the company. The chain’s management, led by chief executive Chris Crombie, is believed to be exploring a leveraged buy-out from the company’s family owners. However, an auction process has not been ruled out and could possibly could take place early in 2010.

Marker and pen maker Sanford (Newell Rubbermaid) has opened its new ink plant in Manchester, TN. The new plant is manufacturing ink for use in the company’s Sharpie markers and Paper Mate pens.
j_figuereoIn related news, Sanford parent Newell Rubbermaid named Juan Figuereo as the company’s new chief financial officer effective December 7th. Figuereo succeeds Patrick Robinson, Newell’s CFO since June 2003. Most recently, he was the CFO of Canadian soft-drink maker Cott Corp.

Liisa McConnell
Liisa McConnell

Liisa McConnell, product manager at Canson for Royal Talens, USA and Canada has moved from Massachusetts to Pennsylvania to pursue a new career and personal direction. Canson is in the midst of a search for a replacement.

Crayola and Disney top Moms’ Most Loved Brands of 2009, according to a Smarty Pants® study of more than 4,500 mothers of 6-to 12-year-olds. The study reveals that these two brands outperform other leading iconic brands like Wii, Oreo and Google. Smarty Pants, is a market research and marketing consultancy that conducts youth and family research and guides marketers on brand positioning, new product development and consumer trends.
Smarty Pants Poll

We are very partial to art supply retail advertising that honors incredibly talented dogs. We like to think we know one when we sees one! Check out this TV spot for David’s Art Center in Metairie, LA featuring David the (talking) dog… look out, Mr. Ed!

FREE Gamblin Studio Safety Kits Now Available

December 20th, 2009

As fall gives way to winter, oil painters will be returning to, and re-stocking, their studios. It’s a great time to talk to your painters about Studio Safety.

sskit-contents_09_high-res

Gamblin is committed to Studio Safety and offers FREE Kits to support your conversations with painters. Each Gamblin Retail Partner Studio Safety Kit contains:
• 25 Gamsol 2oz samples
• 25 Guides to Mediums
• 25 Solvent Comparison Charts
• Studio Safety Rack Signage
• Studio Safety Fact Sheet

To receive your FREE Gamblin Retail Partner Studio Safety Kit, add item #GB981122 to your next order. The Studio Safety Kits are available throughout the entire Winter Back-to-School promotion.

Gamblin has also added Promotional Copy and Images to the Retail Portal on their website for your next newsletter or e-blast. Visit Gamblin Promo Colateral.

Crave even more information about Studio Safety? Visit Gamblin’s comprehensive website at Gamblin.com or contact Gamblin directly at 503.235.1945.

ColArt News (& Deals!) December 2009

December 20th, 2009

Stock-up on these ColArt WBTS essentials at great savings! (All +10%, brush packs +20%)
Winsor & Newton and LIQUITEX Professional Gesso
W&N Artisan Water Mixable Oil Colours and Mediums (all)
LIQUITEX Painting Knives
W&N Oil and LIQUITEX HB Acrylic “Everyday” Colour Sets
W&N Special Value Brush Packs
DERWENT Coloursoft Pencils (asst’s & open-stock)

CAP Dealers! Take advantage of;
Winton Oil Colour 37ml (+10%) (open-stock/asst’s)
W&N’s New Artist Acrylic Colour (+15%) (open-stock/asst’s)
LQ BASICS 118ml  (+5%) (open-stock/asst’s)
And CAP Dealers will now get these extra promotional discounts on MacPherson’s warehouse orders!!!

What’s New?

Derwent Helical Sharpener
image003•• Long lasting steel rotary cutter ensures a perfect point every time
••Transparent shavings reservoir is easy to empty
••Four rubber feet provide added stability
••Includes free cleaning brush
••Requires 4 AA batteries (not included)
WN2300174 Helical Pencil Sharpener - MSRP $39.95

Derwent Pencil Extenders & Battery-Operated Eraser
no additional discount

Pencil Extenders
•Blister card features set of two different extenders
- Silver extender fits larger diameter pencils up to 8mm
- Black extender fits standard size pencils up to 7mm
••Extends useful life of pencils, wasting less material
•• Metal screw-style collar holds more firmly than a standard clutch style
•• Hollow design allows use as a holder or protector for longer pencils

Battery Operated Eraser
image005••Heavy duty eraser refines marks & amends small areas
••Long-lasting erasers are easy to replace
••Includes 8 eraser refills
••Top mounted on/off button is perfect for both right & left-handed
use
••Comfortable to hold
••Requires 2 AAA batteries (not included)

WN2300124 Pencil Extenders - MSRP $8.95
WN2301931 Battery-Operated Eraser - MSRP $9.95

Please see your MacPherson’s rep for all these great WBTS deals!

Sakura’s new Cray-Pas open stock displays!

December 20th, 2009

Sakura is introducing its new Cray-Pas Expressionist and Specialist open stock displays that feature new graphics and can be merchandised on a shelf or hooked on pegboard or slot wall!

New display graphics now label each individual bin with color name, stock number & UPC barcode in a more space efficient display that makes re-ordering a breeze!

Starting in January 2010, the Expressionist Display is featured at a best ever extra 20% and the Specialist is at an extra 25% discount!  The stock numbers and retail are unchanged. Cray-Pas Expressionist and Specialist set sales go way up when the open stock is offered! Cray-Pas was the first product offered by Sakura of America when they invented oil pastels in 1925.  Cray-pas is the world-wide brand leader in oil pastels! Sakura’s Wonderful, Colorful World Cray-Pas elementary school drawing contest enters our 16th year with over 120,000 entries from U.S children from K to 8th grades! Sakura of America works with many generous retailers and manufacturers to sponsor the Wonderful, Colorful World contest and support the arts in schools.

The new displays dimensions and weights are as follows:

• Expressionist Display:  Item #: SKXLP-DSPLY;  Dimensions: 22”H x 15”L x 6”D;   Weight: 18 lbs  14 oz
• Specialist Displays:  Item #: SKESP-DSPLY;  Dimensions: 22”H x 15”L x 6”D; Weight: 18 lbs  5 oz

The first ship date will be January 4 for both New Displays!

esp-dsply-2010xlp-dsply-2010

Hot New Titles from Walter Foster

December 20th, 2009

Walter Foster continues to expand its line of products with new and unexpected approaches to art instruction. As the year comes to a close, we’d like to put a spotlight on two unique 2009 titles from Walter Foster: The Daily Book of Art and Space Gladiators.

In The Daily Book of Art, Walter Foster offers an inspiring blend of art instruction, art history, and modern art forms. Ten categories of discussion rotate throughout an entire year to give readers a broad view of art from all angles. From step-by-step projects and world-famous paintings to artist biographies and elephants that paint, this book covers it all!

Item code: FODEV1
Format: Hardcover, 376 pages
Retail: $22.95

In Space Gladiators, readers can draw along with the adventure! Written in the style of a graphic novel, this book features the story of Deke Drifter, a human who finds himself in an intergalactic battle arena competing to win the Space Monster Battle Planet games. With some help from Deke’s coach, Zort, readers can learn how to create fantastic space monsters and other characters as they draw along with the story. Each action-packed battle scene introduces step-by-step instructions for drawing a new character, as well as tips and tricks every aspiring comic artist should know.

Item code: FODA1
Format: Softcover, 120 pages
Retail: $19.95

daily-art-bookspace-gladiator

Visiting the CHA Show? Check out Elmer’s Crazy Crafters Countdown

December 15th, 2009

elmerslogo2Come visit the Elmer’s Products Booth # 2523 at CHA / Anaheim for a fun, new Game Show, When Creativity Knocks Crazy Crafters Countdown
Here are the dates & times:

•  WCK Crazy Crafter Countdown Game Show
Premiere! Special time - 4:00 p.m.

•  WCK Crazy Crafter Countdown Game Show
3 times  -  11:00 a.m. , 1:00 p.m. & 4:00 p.m.

•  WCK Crazy Crafter Countdown Game Show
2 times  -  11:00 a.m. & 1:00 p.m.

The six (6) WCK Crazy Crafter Countdown Game Shows will air on the When Creativity Knocks Website with links to Elmer’s

This Game show will have 3 doors.  Behind each door would be a thing that is not typically associated with crafting (such as a Frisbee, CD, etc).  Then each crafter selects a door with an object.  Each crafter is also given a box of supplies that include mainly Elmer’s products with some embellishments.  They have 5 minutes (or whatever amount of time we feel is necessary) to create a fun, usable craft project. Then, the judges vote to determine a winner.  Each winner will then win a product prize basket.

Stop by & show off your Creativity in Crafting!

Drive Traffic to your Online Store with Strathmore Dealer Locator!

December 15th, 2009

strathmore-banner_default

Have you recently added an online store? If so, Strathmore Artist Papers can help drive traffic to your site! Strathmore’s “Where to Buy feature is one of the busiest sections of its site, receiving thousands and thousands of page views per year. “Where to buy?” is also the most frequently asked question Strathmore receives from consumers. If you’d like your online store to be listed (or if your store location is not already on the site), please email Ann Danielski:  ann.danielski@strathmoreartist.com. Check out Strathmore’s web site:  Strathmoreartist.com

Lefranc & Bourgeois Flashe Vinyl Paint - New Size!

December 14th, 2009

4-pots-flashe-125-ml

L&B’s very versatile vinyl-based matte paint, Flashe, is transitioning from 60ml tubes to 125ml jars! Along with this transition, the color offering will be expanding to 77 colors! An assortment of the best-selling 49 colors housed in a single rack will also be available. The 60ml tubes will no longer be available as they sell out. Make sure to get set up in the new year with the new 125ml size! Available in January - ask your MacPherson’s rep for more details!